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What if customers can’t find your site
Alright, you have the best website on the planet but nobody heard about it. You spent countless hours working on it, prepared some valuable content and strangely you have not reached your audience.
Set measurable goals for your SEO
People tend to get confused about the real goals of a website. Back in the 90s, a website was merely a showcase. It was something to have but just like a phone number or a business card not much more. Now days a website is a full piece of an overall strategy. It is a critical part of your business. It embodies your reputation but not only your reputation but the hart and soul of who you are and what you can do for your prospective customers.
A website needs a direction to follow. You definitely have to know precisely where you want to be in 3 months, 6 months, 1 year and beyond.Your website cannot be anymore a set and forget toy. It is a great part of your activity. Then set goals, track your results and adjust your next steps accordingly.
Check out where your site is currently ranked on Google
No guesswork, no maybes, information instead. To dominate your market you need the accurate information. Don’t be become obsessed either: a weekly report of your keyword rankings is more than enough. Focus on Google but keep an eye on the other search engines too. Usually a seo consultant service is used to monitor the website rank.
Select the best keywords for your products
Every keyword your pages are optimized for should be picked up on purpose. The keywords are the essence of the web. Visitors find the sites searching keywords on their favourite search engines such as Google and also on social media platforms (Facebook, Pinterest) or on Video sites like YouTube.Using the wrong keywords is the most common mistake on the web.
Indeed the right keywords to be used on your site are a mix of knowledge and intuition. This task belongs to website optimization service and ensures you get the best possible spot on Google.
Your website should be thought like a GPS
Have you ever noticed how great and easy to use the GPS is now? Do you remember 30 years ago when you needed a roadmap to drive from point A to point B? I do, in 2017 everybody wants to find fast and easy his path. Anyone wasting time to find any information on your site for less than a few seconds is sure to leave to visit your competitor’s website.Every website has to be easy to navigate and fully optimized for search engines.
Your website URLs must serve your keyword strategy
Once again, to be found your pages have to contain the keyword you want to rank for. It starts from the URL, each URL should hold one keyword in it. It makes it easier for your visitors and the web crawlers to find your site (and thus your products and services). Then chose smartly each URL to ensure you gain the maximum exposure for your keywords.The keywords you include in your webpages define your success through search engine optimization. You use those opportunities in the most effective places within your website content.
Backlinks are like votes
A website is a living place. Your website has to be refreshed at least every month. This means articles, videos, infographics and much more. Your visitors expect something new, something interesting, something engaging to come back for more. Regularly provide unique content to your site. A way to let them know there is something new waiting for them is through sending an e-mail to your list of subscribers. Then if website and SEO services, site optimization and back linking aren’t your specialty it is time to consider working with a SEO company to focus on the tasks that make you money rather than struggling on the technical side of your online presence.
Links are like votes
Each backlink to your site equals 1 vote. It says this website is interesting, great, worth a visit… Sounds simple, right? Indeed not all backlinks add value to your website. There are even some that can kill your online presence. You need backlinks but not from just anywhere and all at once. Then once your site is ready and it is the right time to start backlinking. Liking to your website and from your site to inner pages of your site requires time, efforts and expertise. The most successful websites have dedicated teams to build those links and follow their effects on your rankings. They either have full-time employee working on this aspect of the site or even better hire independent SEO consultant to get the job done faster and more precisely.
Make the entire content of your site easy to find for people and search engines
Let’s imagine you already have articles on your website. How can you know for sure that all of them are indexed by Google and thus accessible to your ideal audience? The solution is a little bit technical but so powerful: Have a sitemap and include a link to it on every page. Web page optimization starts the sitemap of the site.
Knowledge is Power – Evaluate your competitors
Alright, you set goals for your website but do you know how hard it will be? Do you have any idea how strong or weak the competition really is? Do you have the full list of missing assets of your competitors?Well, SEO tools are here to help you with this highly complex evaluation. Your SEO guy is trained with all those tools. He or she has all it takes to conduct a strong website analysis.Once again a dedicated person or team is the key to the success as this task is not easy to master.
Be social or fail
Except if you lived under a rock for the last 13 years, you should have heard about social media. Facebook, Instagram, Twitter and Pinterest receive millions of visits on a daily basis.In other words, you cannot afford not to start a conversation with your future audience ignoring those canals of communication. This is another thing you cannot delay once your site is live: start socializing with social media. We are not talking about posting 1 tweet here, 1 Facebook there from time to time but to a full presence from a dedicated resource.
Content is King
A website is a living place. Your website has to be refreshed at least every month. This means articles, videos, infographics and much more. Your visitors expect something new, something interesting, something engaging to come back for more. Regularly provide unique content to your site. A way to let them know there is something new waiting for them is through sending an e-mail to your list of subscribers. Then if website and SEO services, site optimization and back linking aren’t your specialty it is time to consider working with an SEO company to focus on the tasks that make you money rather than struggling on the technical side of your online presense. WCM Atlanta SEO has the experience and dedication to help you reach your online goals faster and easier than you could do on your own. Your website optimization journey starts here and now!
Next Steps are yours
The sooner we get started the sooner you will see the binifits that come with seeking a professional SEO. If you are intrested in taking your company to the next level and experienceing the benifits of a domenating web presence the time is now.
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